Has this ever happened to you when ever phoning customer service? You place the phone call and get an automated menu. Press one for this, press two for that. Or maybe you will get a recorded voice stating speak or say this or that.
What ever happened to the kind of customer service that really matters? Where you actually get to speak to an actual person. In my humble opinion, that was customer service. How can anyone really determine what problem a client might have if you do not actually talk to them? Not to mention that the personal touch in customer service builds better relationships.
I understand that a lot of major businesses view it as a cost saving. And that is probably true. But I just wonder how many customers go someplace else because of the lack of customer service or just becoming frustrated with the type of customer service that a particular company is offering.
When companies are a small operation with just a few employees they provide the type of customer service people really like. The kind that provides that personal touch. But it appears that once they get big enough, they go on to a more automated system.
I believe that customer service starts with the first contact and discussion with a customer by creating a solid relationship from the beginning. That is why we at Paragon Marketing Solutions start with talking with each of our customers and clients from the beginning of a project until the goals of the customer are met.
Whether your business is large, modest, or in between, providing the support that your customers and clients deserve is very important for the survival of the business. In the event you can not give your customers what they want, they will go someplace that can. And that may definitely impact your bottom line.
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